Sarah Frier works as the senior technology journalist for San Francisco’s Bloomberg News. She has already won numerous awards for her work and has established herself as a leading expert on how Facebook, Instagram, Snapchat, and Twitter impact their future and society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, which was named the Financial Times and McKinsey Business Book of the Year Award winner in 2020. This book may be downloaded for free from our website.
| Book | No Filter: The Inside Story of Instagram |
| Author | Sarah Frier |
| Publication | Random House Business |
| Date | English |
| Pages | 352 |
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Summary of No Filter and PDF Download
This book delves into Instagram’s meteoric ascent and the founder’s secret to its success. Since its inception, Instagram has been appreciated by its users, and its ever-increasing user base has threatened Facebook and Twitter’s dominance.
Instagram has substantially less functionality than the other two networks, allowing only picture and video uploads without sharing tools and having a text word limit. This simple-to-use site with simplified material, on the other hand, has over a billion users. It hasn’t been clogged up with features like that platform. The company’s founders persevered in building a sensitive product that challenges current patterns by supporting outstanding people and content. This strategy successfully distinguished Instagram from other social networking sites.
People use Instagram to share a wide range of photographs, including food selfies, landscapes, and even checking in at certain locations only to take photos. Many users have developed a practice of photographing food before eating it, demonstrating Instagram’s tremendous social influence. So, why does Instagram have such a big influence on our capacity to solve problems? The author amassed previously unheard-of amounts of information from Instagram’s founders, employees, executives, and competitors. She was then in charge of conceptualization and development.
The secret behind Instagram’s success is revealed. This book is divided into three parts, the first of which is about the development and expansion of Instagram. Parts two and three are on Instagram’s originality, worth, and impact, while part one is about Instagram’s growth and development.
In the early days of Facebook, Mark Zuckerberg, the company’s creator, hired a Stanford university student to join his business endeavor and be in charge of developing the company’s photo feature. At the time, this individual was Kevin Systrom, who later started Instagram. Systrom was a Stanford University management, science, and engineering student who took an entrepreneurial research module in his free time. He enjoys filmmaking and created an image box, a platform where anybody can post and share huge photos and data. This website caught Zuckerberg’s attention, and he tried to persuade the site’s developer to join Facebook. However, the system was more concerned with graduating with honors from Stanford than with joining Facebook and making a lot of money. So he declined Zuckerberg’s offer and spent the winter term of his third year studying in Florence, Italy.
The beauty of Italian handicrafts drew him to Florence, where he learned how to make wine. So get your leather shoes on and a cup of coffee ready. With an old plastic camera, he too strolled between cafés, photographing the hazy and out-of-focus beauty he saw everywhere. He turned and went away. This Italian experience seems to be more in line with the ideals of the system. He was more interested in art history and photography than in joining a large corporation and using technology to change the world. After returning from Florence, he continued to hone his skills by working for several companies, including Twitter’s forerunner, Odo, and Google. This confluence of interests would have a long-term impact on Instagram’s brand tone and operational strategy.
Since Apple released the iPhone, a slew of software companies has created anything from major apps like Facebook to a slew of little, amusing toys. He also worked part-time as a product manager for a small startup and self-taught himself how to design mobile apps in coffee shops. Even though he had no coding skills and only knew how to design mobile websites, the system thought he could give it a go. According to the system, his vast expertise might compensate for any technical shortcomings. And when the general public participates in the creative process. As a consequence, the system created bourbon wall studying, a mobile website that allowed users to talk about their current location or itinerary. If the user’s friends see it and are curious about the timetable, they may join in. The user intended to quit his job and become an entrepreneur after constructing the website system, however, the system’s coding talents were insufficient to fulfil entrepreneurial standards. So he encouraged Mike Krieger, a recently graduated network engineer, to join him in the company.
The Fundamental Idea:
Apart from the lessons that may be useful to company owners. The cheerful narrative follows the founders’ progress until they forsake their own company. The book also goes over a lot of ground in terms of how Instagram affects us While filter-making software has helped many people leave their jobs to follow their passions, it has also turned our life into a popularity contest. People are so preoccupied with presenting the best version of themselves that they forget to enjoy it.
To begin with, don’t give up everything for the sake of someone else’s vision. Mark Zuckerberg called Kevin Systrom, the co-founder of Instagram, the largest photo-sharing website at the time. Before the launch of Instagram in 2005, Zuckerberg sought to get Systrom to collaborate with him so that he could create a way for Facebook users to contribute photos.
Systrom declined the offer. He was flattered that the founder of Facebook was interested in his talents, but he wasn’t interested in succumbing to Silicon Valley hype.His undergraduate adviser, Fern Mandelbaum, was the catalyst for his choice. According to the book, she was frightened that “Systrom would waste his skill if he gave it up for someone else’s cause.”
He was also focused on providing high-quality work, even though he wasn’t a good developer. He was always looking for ways to improve things. He is always pushing himself to find the best response to the problem at hand.
He has an unquenchable desire to create high-quality items in addition to his main hobby, photography. Burbn, a mobile website that was the precursor of Instagram, inspired him to create it.
Even though the app was not very tough at the time, it was capable of competing in the Silicon Valley app race and obtaining funding. However, since VCs aren’t interested in solo entrepreneurs, he’ll have to find someone else to help him establish the company he wants to build -a platform for individuals to share their ideas with the rest of the world. That’s where he started looking for a co-founder. That was how he met Mike Krieger.
If you want to make money, you need to create a product that is both useful and fun. They needed to create an app that was not just addictive, but also helpful and even monetizable if they hoped to succeed in the increasingly competitive mobile app market.
Scotch was created with these three characteristics in mind. An app that made sharing square photographs across several platforms simple. The restriction was put in place to address not just Twitter’s character limit, but also another issue: the time it took for a photo to load. The square frame reduced the photo’s size, which improved upload speed.
These two, on the other hand, were not addressing the root of the problem: the low-quality picture problem. After all, if a person is unhappy with the quality, frame, or overall style of the photograph, he will be embarrassed to show it to the public. He had an epiphany one day after conversing with his ex-girlfriend Nicole Schuetz. They’d figured it out! The use of filters will have a significant impact.
Applying filters to your photographs may enhance their look and make you seem like a professional photographer. Even if you’re completely clueless about what you’re doing.
